Our Story


McIvor Farm is the passion of Jason & Belinda Hagan, which are the third generation to farm amongst the granite boulders and rolling landscape of Tooborac, Central Victoria.  In 2010 when they started it was all about the pigs in a free-range, ethically farming system.  But as their knowledge and passion for holistic farming has grown over the past 6 years, it has lead then to a ‘beyond free-range’ system.

McIvor Farm is now days all about farming and growing SOIL!

Soil is the base for life and contains an amazing amount of life itself.  Without getting to scientific and boring you…. basically if we can have more soil, healthy soil we can grow more & healthy plants then that provide livestock (in our case mostly pigs) better quality and quantity of grass (and many other plants) to graze – or root up, dig….

Therefore as the pigs go about their piggy business of roaming, digging up yummy roots & bulbs – they are disturbing the soil and plant, pushing in organic matter into the soil, fertilising it with their manure, providing food for dung beetles and therefore assisting in regenerative farming.

The other day I saw the most beautiful explanation of Regenerative Farming – describes farming and grazing practices that, among other benefits, reverse climate change by building soil organic matter and restoring degraded soil biodiversity  – resulting in both carbon drawdown and improving the water cycle.

McIvor Farm haven’t just put pigs in a paddock and think they have a better life and all is good for the environment.  McIvor Farm have preferred the old breed Berkshire pigs – as they are handsome black pigs with distinctive white markings but most of all the flavour of their meat is exceptional.  As the Berkshire pigs are pasture raised free from stress and GMOs, fed free from hormones and antibiotics – they are slow growing which creates a marbled meat with is prized for it’s delicious juiciness and flavour.  It might just be the best ‘crackle’ or pork, ham, bacon you ever taste!


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